“Build it and they will come” isn’t a viable way to run a business. Fierce competition means there’s always an alternative if someone can’t immediately find what they’re looking for—take your foot off the gas for even a moment and you might miss out. 

1. That’s why digital marketing is so important. The majority of today’s consumers spend a considerable amount of time online, whether checking their inboxes or scrolling through social feeds. Meeting them where they’re already spending time will put your brand in the spotlight and help you stay front of mind. 

But you need a plan. A digital marketing strategy will help you identify what platforms you should use and how to implement strategies that complement your goals. Here’s everything you need to know about developing a digital marketing strategy.